Reach AI Operators & Buyers
Ship or Skip publishes daily verdicts on AI tools for an audience of operators, builders, and buyers making real purchasing decisions. If you want to reach that audience, here are the ways to do it — transparently, without compromising the editorial independence that makes the platform worth reading.
How AI buyers verify tools they trust
Answer engines and AI assistants surface tools that have independent reviews, machine-readable facts, and clear editorial separation from paid placement. Here's the full loop.
Get an independent review
Ship or Skip's 7-critic panel scores your tool on merit. A published verdict becomes a citable source AI answer engines can quote.
Submit for review →
Publish canonical tool facts
Structured, machine-readable data LLMs and answer engines can verify: pricing, use cases, integrations, and proof.
See /tools/facts format →
Pass the AEO checklist
Run your tool page through the AI answer-engine checklist to confirm citations, schema, and trust signals are in place.
Open the AEO checklist →
Sponsor distribution — not verdicts
Reach AI buyers through newsletter and guide sponsorships. Editorial scores and Shippy Awards are never for sale.
See sponsorship options →
Sponsorship never buys a Ship or Skip verdict, panel score, or Shippy Award nomination. Editorial independence is non-negotiable — it's what makes the platform worth citing. Read our editorial policy →
Sponsorship Options
Newsletter Sponsorship
Reach subscribers who receive daily AI tool verdicts. Sponsorship copy runs in the digest with clear disclosure. Editorial verdicts for the sponsored week are chosen and scored independently.
- Weekly or multi-week runs
- Copy reviewed before placement
- UTM tracking on all sponsored links
- Full disclosure to subscribers
Shippy Awards Badge Licensing
If your tool has won a Shippy Award, license the badge for use in your own marketing materials. Badge licensing does not confer editorial endorsement beyond the original verdict.
- High-resolution badge assets
- Usage guidelines included
- One-time licensing for award winners only
- Cannot be used to imply ongoing endorsement
Guide Sponsorship
Associate your brand with a Ship or Skip buyer guide (e.g., the AI Agent Operator Guide or AI Agent Marketplace Guide). Sponsor copy appears as a clearly labeled section. Guide content remains fully editorial.
- Category-specific placement
- Labeled as sponsored content
- UTM/source tracking included
- Guide editorial content not influenced
What We Don't Do
- ✕Sell review outcomes, verdict scores, or Shippy Award nominations
- ✕Accept payment to influence panel decisions or editorial framing
- ✕Run sponsored content without clear disclosure to readers
- ✕Guarantee placement on specific review cycles or dates
- ✕Allow sponsor copy to claim editorial endorsement beyond a labeled sponsorship
Send a Sponsorship Inquiry
Describe your company, the audience you're trying to reach, and which sponsorship option interests you. We'll respond with availability and rates.
We typically respond within 2 business days. Inquiries are confidential.
Want your tool reviewed first? Submit it to the panel →
See current Shippy Award winners: Browse the awards →
Improve your AI search visibility: AEO checklist for tool founders →