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AI Buyer Proof

AI Buyer Proof Self-Audit

AI shopping agents and answer engines (ChatGPT, Perplexity, Claude, Gemini) are now the first stop for buyer research. This 12-point audit tells you exactly where your tool stands — and what to fix first. Check every item you've already completed.

Editorial independence is non-negotiable. Sponsorship on Ship or Skip never buys a verdict, panel score, ranking, or Shippy Award nomination. All sponsored placements are clearly disclosed. Distribution and editorial credibility are separate — and that separation is what makes citation trustworthy.

Trust Signals

Structured Data

Machine Readability

Freshness

Citation Readiness

Technical SEO

AI Research Readiness

Proof of Reach

Your score: 0 / 12

12 remaining

What the bands mean

0–3

Not yet AI-buyer proof. Structural gaps prevent accurate citation. Start with schema, llms.txt, and your pricing page — all fixable in a day.

4–7

Getting close. Foundation exists. An independent editorial review is the highest-impact remaining signal.

8–10

Strong foundation. Well-structured for citation. Distribution to AI-native buyers is the remaining opportunity.

11–12

AI-buyer proof. Structural and editorial work is complete. Sponsorship (not verdicts) is the appropriate next lever.

What sponsorship can and cannot do

  • Reach Ship or Skip's audience of AI operators and buyers
  • Place clearly-disclosed copy in the newsletter or buyer guides
  • License your Shippy Award badge for your own marketing (winners only)
  • Buy a review verdict, panel score, or Shippy Award nomination
  • Influence editorial rankings or inclusion in /tools/facts
  • Guarantee a positive review or specific review timing
  • Run undisclosed sponsored content

Want to understand the full picture? Open the 10-point AEO checklist →

Ready for an independent review? Submit your tool to the panel →

Explore sponsorship options: See rates and availability →

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