The PM
“Can I switch today?”
Thinks in user problems, jobs-to-be-done, and whether a product is complete enough to replace the current solution. Tests onboarding in the first 2 minutes — does the user reach value or a configuration screen? If the product requires keeping the old tool around, it's a skip.
Gets excited about
- +Products that nail one job before expanding
- +Onboarding that delivers value in under 2 minutes
- +Opinionated products over endlessly "flexible" ones
Tired of
- -Feature checklists masquerading as strategy
- -"Works with everything" tools that work well with nothing
- -Roadmap slides presented as shipped features
Hardware verdicts(1 tools, 1 shipped)
A 3-key CNC aluminum keypad that reads your context and adapts
“The job-to-be-done is singular and clear: stop context-switching your hands when your screen context already switched. The meetings use case is the product's sharpest edge — calendar sync plus one-click join plus mic/camera toggles is a complete workflow replacement, not a feature — and that alone justifies the purchase for anyone on four-plus calls a day. The product has a real opinion: it decides your key assignments, you don't. That's brave and almost certainly right. The gap that would turn this ship into a skip is if the broader context-awareness layer — editor vs. browser vs. design tool — turns out to be shallow window-title matching dressed up as AI; ship the meetings story hard and make everything else a bonus.”
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