SendGrid
Email delivery and marketing API
SendGrid (now part of Twilio) handles transactional and marketing email at scale. Reliable delivery, good APIs, but the UI and marketing features lag behind dedicated email marketing tools.
Panel Reviews
The Builder
Developer Perspective
“Transactional email API is rock-solid. Event webhooks for delivery tracking are essential. The standard choice for SaaS apps.”
The Skeptic
Reality Check
“Deliverability is good and the API is simple. Don't bother with their marketing features though — use Mailchimp for that.”
The Creator
Content & Design
“The email template builder is basic compared to Mailchimp or ConvertKit. Stick to it for transactional email only.”
Community Sentiment
“Delivery rates are solid but the UI got worse after Twilio acquired them”
“Still the go-to for transactional email at scale despite the price increases”
“Support has really degraded since the Twilio merger, basic issues take weeks”
“The API docs are still the best in the email delivery space”