The PM
“Can I switch today?”
Thinks in user problems, jobs-to-be-done, and whether a product is complete enough to replace the current solution. Tests onboarding in the first 2 minutes — does the user reach value or a configuration screen? If the product requires keeping the old tool around, it's a skip.
Gets excited about
- +Products that nail one job before expanding
- +Onboarding that delivers value in under 2 minutes
- +Opinionated products over endlessly "flexible" ones
Tired of
- -Feature checklists masquerading as strategy
- -"Works with everything" tools that work well with nothing
- -Roadmap slides presented as shipped features
Sales & Marketing verdicts(1 tools, 1 shipped)
AI CRM that auto-captures every deal conversation, drafts follow-ups
“The job-to-be-done is clean: keep the CRM current without anyone having to keep the CRM current. That's one job, no 'and.' The Gmail auto-import is the right moment of first value — if connecting your inbox gives you a populated contact list in under 5 minutes, the product has earned its trial. The gap I'd watch is the editing surface: auto-captured data is only as good as the correction workflow, and if fixing a bad import is painful, the tool trains users to distrust it.”
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